Washington, DC is a hotbed of activity where individuals, companies, and industry groups meet on a daily basis both inside and outside the halls of Congress in an effort to shape the relevant political landscape. Major industry associations hold policy summits in DC and conduct regular meetings to discuss policy issues that impact the business potential of companies operating within those industry segments. More importantly, your customers, and in turn their customers, are active in Washington advocating for their own interests and for policies that will eventually flow down to their partners and suppliers. You should be part of this process. Industry marketing as it applies to policy is an activity that requires continuous availability and face-to-face interaction.
